Silver Medal Award
The American Advertising Federation's Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community. For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.
Silver Medal Award Criteria
Silver Medal recipients are selected by a panel of judges from each local club. Judges use the following criteria when making their selections:
- Contribution to his/her Company- The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service.
- Creative Ability- The recipient must have shown a consistent, high degree of original thinking in their field.
- Contributions to the General Advancement of Advertising- The recipient must have worked to increase the stature and raise the standards of the advertising profession.
- Contributions to the Community- The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.
Past Silver Medal Winners
Ralph Stanley
Dick Wright
Dean Abla
Shannon Fields
Mike Sweeney (deceased)
Barbara Chapman
Johnny Evans
Fred Sayers
Linda Spalla
Nona Carson
Donna Taylor
Cathy Graham
Stan Pylant
Nancy Siniard
Don Dickey
Dianne Strickland
Todd Terry
David Driscoll
Liftetime Achievement Winners
Buster Pollard, Sr.
Homer Dunnavant
M.D. Smith IV
Charlie Grisham
Arnold Hornbuckle
Bill Dunnavant, Jr.
Barbara Chapman
David Driscoll wins the Silver Medal Award at the 2006 Addy Awards.
Barbara Chapman is presented the Lifetime Achievement Award at the 2006 Addy Awards.