Advertising Good Causes: Local Health Groups
One of the really nice sides to advertising is when a request comes up to promote a good cause, such as a prominent charitable organization or a local community project aimed at helping those who need it.
With the high incidence of overweight children hitting the news regularly, one such local cause is www.ccwsd.org that is helping overweight kids to overcome the difficulties they face and to help them regain their rightful level of health.
Promoting such a group is generally very easy to do as it really needs to get its message out to as wide an audience as will listen while at the same time trying not to sound overbearing on the one hand and overly pitiful on the other. People are well accustomed to hearing about obese adults and the problems they face, but people's hearts melt when they hear of the plight of obese children who often have little control over what they are fed by their parents or coaxed to eat by their friends.
What really helps is when the presence of a celebrity spokesperson can help to boost attendance at events.
It can often happen that they will eat junk food just to be like their friends and so as not to feel left out, or worse turned away for not "being one of us".
This is where local groups can really help by educating those kids who are not in possession of all the facts to learn to eat better and get more exercise while still keeping in with their friends when they are together.
It's tough to be left out of all the fun and kids can so easily be led by those they see as "leaders" or mentors who are really little more than strong willed characters able to get other kids to follow their lead. Kids can also be helped by showing them how certain foods react with their metabolisms and why exercise is so important as a health factor.
We all worry about our kids and what they get up to when they are away from us, so it really helps knowing that there are good causes in the local area that have their best interests at heart. And this is a good place to start on any promotional campaign on behalf of the group.
Billboard posters, local radio interviews, local free paper ads and editorials are all great ways to cheaply yet effectively advertising good causes locally and get their names, purpose and mission out on the streets for all to see. The more recognizable a group's name gets, the more power it will weald in its fight against whatever it is fighting against or in its ability to help those it is trying to help.