Tennessee Valley Advertising Federation
Need an answer to creative block? Want to talk to someone in person... not just through email or in a chat room? Then get involved with your ad fed! The Tennessee Valley Advertising Federation (TVAF) is a not-for-profit organization dedicated to supporting our diverse advertising community through award-winning programs and events. We offer you the chance to get out from behind the computer and connect with other creative people. Join us and give your "Creative Moves" a boost!
Welcome to Tennessee Valley Advertising Federation at tvaf.org
Advertising
There are many myths and half truth surrounding the industry of advertising and its ability to do what it is there to do, namely to sell things to people. If there is one thing that is more important to know and to understand about the process of selling anything to anybody, it is that as long as sufficient desire is created, then any product or service can be sold to anybody.
This is borne out by simply looking at the most successful advertising campaigns and understanding what makes them so powerful. All ad campaigns are different and will need to be tailored to the product or service being promoted as well as to the perceived potential customer base. That's why there are so many varied TV ads selling just about everything imaginable and some more besides. While a big lavish production may be needed to create the most powerful and intense desire for a particular brand of automobile, a far more modest, yet equally compelling production may be more than sufficient to create the same desire for a brand of lawn mower.
As part of the on-going expansion of this website, we look at what makes advertising work and some of the tricks and techniques of the trade that make it possible to part even the most hard nosed individual from their money to pay for a product or service they didn't even know they wanted! We do this in a series of original, expert articles that are freely available to read right here on this website with links to each in the list below.
Recently Published Articles:
Celebrity Spokesperson Promotional Benefits
It is something you see every day on television commercials for just about any major brand you care to name and that's the endorsement of a big name celebrity. It's not for nothing that big companies take full advantage of the popularity of certain big names in the movie or music industry to help them promote their products or services. For instance if you take the recent addition to the diet industry's long list of celebrity spokespeople in Janet Jackson who has hopped on board the Nutrisystem advertising machine and you'll instantly recognize the potential benefits this kind of promotional one-upmanship can bring to one company ahead of its nearest rivals.
...read more: Celebrity Spokesperson Promotional Benefits
Advertising Good Causes: Local Health Groups
One of the really nice sides to advertising is when a request comes up to promote a good cause, such as a prominent charitable organization or a local community project aimed at helping those who need it. With the high incidence of overweight children hitting the news regularly, one such local cause is the Coalition on Children and Weight San Diego that is helping overweight kids to overcome the difficulties they face and to help them regain their rightful level of health.
...read more: Advertising Good Causes: Local Health Groups
Advertising Good Causes: Wheelchair Accessibility
One very important area where advertising techniques can have a huge impact is in raising awareness of accessibility for wheelchair users in their local towns and cities. This is a way of learning about such benefits as wheelchair accessible RV rentals for taking open road vacations that in the past were off limits to people with disabilities, or more every day items such as access to public buildings, parks and play areas and ways in which anyone's home can be made more wheelchair friendly.
...read more: Advertising Good Causes: Wheelchair Accessibility
Advertising Weight Loss Solutions
With overweight adults and children hitting record numbers in this country, it makes a lot of sense to concentrate some of advertising's incredible power on promoting solutions to help people to lose some of that excess weight. By putting forward a selection of the best quick weight loss tips and techniques that most people can take on board will help battle the problem from this front. By making these solutions more desirable to overweight people than the food they are overeating, it is possible to change people's attitudes towards food and aim for a healthier lifestyle.
...read more: Advertising Weight Loss Solutions